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Clients
Chronological | By Sector
[last updated 03.10.2007]
Communications
Vivien Ravdin Communications
September 2006 - February 2007
http://www.ravdin.com
(interaction design, navigational architecture, production)
Vivien Ravdin Communications needed a site that will reinforce its positioning as a provider of custom communications
for high-visibility clients who need clear, effective messages for presentation around the globe. The site targets
primarily high-level political and corporate leaders, and/or their communications personnel, and accordingly
provides relevant information on Vivien Ravdin Communications and its services. EyeArchitect conceptualized, designed, and
developed a simple, clear, and elegant site that captures and reflects Vivien Ravdin Communications' approach and attitude.
E-Commerce
Edward Tufte - Graphics Press
September 2000 - present
http://www.edwardtufte.com
(navigational architecture, interface design, production, technical project management)
EyeArchitect was hired by Edward Tufte to create a Web site that will display and sell his
books, posters, fine art, sculpture, and enable people to sign up for his one-day courses online.
Edward Tufte wrote, designed, and self-published seven books on information design, which
have received more than 40 awards for content and design. He is a Professor Emeritus at Yale
University, where he taught courses in statistical evidence, information design and interface design.
BizBash.com
April 2000 - June 2000
(strategic consulting, functional specification, design consulting)
EyeArchitect was brought in to help BizBash develop a site that will establish its presence in the electronic marketplace as the first and authoritative online business-to-business site targeting the premium business event and business entertainment space. EyeArchitect was responsible for translating the client's requirements into a comprehensive site structure and providing the Functional Specification document for this project.
The Borneo Company
January 2000 - December 2003
Site no longer active
(navigational architecture, interface design, production, PayPal e-commerce implementation)
The Borneo Company is a small publisher specializing in titles relating to Borneo. Most of their
books are published in Southeast Asia and are not available in the USA other than through this
site. They approached EyeArchitect to create a site that will sell and display their wide variety of
titles on plant or animal groups of interest to libraries, natural history book shops, scientists
and ecotourists, as well as offer a place for Borneo enthusiasts to create discussion forums and
share links to sites of interest.
Indulge.com
April 2000 - May 2000
(strategic consulting)
Indulge.com is a breakthrough in commerce that is less a store than a destination.
It creates an online environment where emotions become the guide and where the
relationship that develops is the one with oneself. EyeArchitect was retained for two months to
work with Indulge on high-level strategic implementation and information architecture for the site.
L'Art de Vivre
October 1999 - November 1999
(strategic content planning, navigational architecture)
An established catalog that sells European luxury brands in the U.S. They hired EyeArchitect to work with them to redefine the way people shop on the Web through the use of innovative merchandising and cutting edge technology. EyeArchitect was responsible for translating the client's requirements into a comprehensive site structure and providing the functional specifications for this project. L'Art de Vivre is now merged with Indulge.com (see above).
Education
NROTC - Northwestern University and Illinois Institute of Technology
January 2004 - September 2004
http://www.northwestern.edu/nrotc/
http://nrotc.iit.edu
(navigational architecture, interface design, production, project management)
The NROTC units of the Illinois Institute of Technology and Northwestern University needed
web sites whose primary objective was to set the national standard of excellence for NROTC
website recruiting, increasing numbers of NROTC scholarship freshman at NU and IIT for the
classes of 2008 and 2009. The sites were built in various phases. Phase I of the
project included the initial re-design, re-organization and building of the two web sites.
Phase II will reach the sites' secondary objectives, which are to draw and connect ~100
students (midshipmen), 15 staff of which 7 are associate professors, and several 1000's
of alumni and supporters - via relevant content ranging from recent events, photographs,
class materials, schedules, alumni information, links and bi-annual newsletters and yearbooks.
Financial Services
Bank of America
July 2005 - present
https://www.baisidirect.com
(interaction design)
EyeArchitect works on a contract basis for the User Centered Design & Research (UCD&R) department of Bank of America focusing on
Banc of America Investment Services, Inc., the Investment and Brokerage group within
Bank of America. EyeArchitect implements user-centered design processes to ensure that web-based products, applications,
and marketing pages are easy to use and help customers and associates fulfill their goals in both the unauthenticated and
authenticated (once user has logged in) sites. Responsibilities include:
- Gather and maintain business requirements working with line of business and segment representatives
- Drive the optimum implementation of functionality through research and usability testing
- Conduct task analyses to define user needs
- Develop high-level information flows and navigation systems
- Develop detailed page schematics
- Work with Technology & Operations to determine technology needs for given initiatives
- Work with visual designers to ensure look & feel of given initiatives meets intended user interaction
- Participate in the development of product prototypes for usability testing and proof of concept purposes
- Participate in usability tests by helping to define methodology, conducting walks-through, and developing reports
- Represent solutions throughout Bank of America
- Manage outside agencies utilized during various project phases
Pentagon Federal Credit Union
May 2004 - June 2005
(Seminar, Functional Specifications)
Pentagon Federal Credit Union is a financial institution with over $7,000,000,000 in assets. They serve 600,000
members in the Air Force, Army, Coast Guard, Department of Homeland Security, and DoD communities.
PFCU wanted to set the industry standard for a transaction-based website and invited EyeArchitect
to give a one-day seminar on Information Architecture to a group of their executives and CEO in Washington D.C.
Shortly thereafter, EyeArchitect was hired to develop the Functional Specification document for their
public web site redesign, their online banking application and their customer service application screens. EyeArchitect
created a website that promotes and reinforces the online transaction component of the site, is scaleable to
address growing target audience needs over time, provides intuitive and easy to navigate pathways through the information, and
offers unique ways to organize information that will enable users to execute their online banking more effectively. For their
customer service application, EyeArchitect developed an intuitive and easy to navigate interface that will
leverage the reorganization and redesign of both the website and the online banking application.
Transparent Value, LLC
June 2006 - present
http://www.transparentvalue.com
(interaction design, navigational architecture)
Transparent Value, LLC is a New York based asset management firm with a dedicated vision to introduce a new standard for measuring
equity valuations, providing conflict free investment research, and delivering sustainable investment returns. EyeArchitect was
hired to consult on the architecture and navigational interface of their real time, interactive and fundamental global
valuation, research and equity indexing platform. We helped organize the display of the data and so as to make it more intuitive to its
end-users. EyeArchitect was also hired to redesign the front-end website to more clearly position and highlight the fundamental
strengths of the company. Services include developing site design, interactive modules, graph designs, HTML newsletter templates, Flash
presentation templates, banners, and collateral materials for a unified and consistent look across all communications platforms.
Sage River Partners, LLC
December 2004 - July 2006
http://www.sageriverpartners.com
(navigational architecture, interface design, production)
Sage River Partners is a private investment firm established to acquire and operate small to medium-sized businesses. They were looking for a site that
would reflect their positioning in the marketplace as an established, reliable and professional investment firm.
Bristol Capital Advisors, LLC
December 2003 - April 2004
http://www.bristolcompanies.net
(navigational architecture, interface design, production)
Bristol Capital Advisors, LLC is a California registered investment advisory firm that manages a private fund that has emerged as a prominent investor in "PIPE" transactions (private investment in public equities) in the United States. They approached EyeArchitect to create a site that will establish it as a recognized and professional investment services company. The site targets both institutional and institutional-caliber investors and accordingly provides relevant, and where mandated by law, secure information on the company and its activities. They wanted a simple site that reflected their geographical location (Los Angeles) and conveyed a sense of sophistication. They also wanted to be able to control access to the secure part of the site to qualified investors, so we created an administrative interface that enabled them to activate and de-activate users, track registered user activity and manage registrations.
OpenAir.com
March 2000 - April 2002
http://www.openair.com
(information architecture, interface design, HTML production)
OpenAir.com is a Professional Services Automation (PSA) solution that helps
organizations improve operational efficiencies and gain insights into key
management metrics. EyeArchitect was asked to re-structure and re-design
the site to help reposition OpenAir from a small business focused site to
an enterprise level software provider.
marchFIRST - New York (formerly USWeb/CKS)
January 2000 - June 2000
(functional specification)
EyeArchitect was retained on a freelance basis as a Senior Information Architect for marchFIRST, a leading Internet professional services firm. EyeArchitect was brought in to work on a project for a financial services research and consulting company. EyeArchitect was responsible for translating the client's requirements into a comprehensive site structure and providing the Functional Specification document for this project.
Madison RealTech
October 1999 - November 1999
Site no longer active
(navigational architecture, interface design, production)
Madison RealTech is a company that develops comprehensive real estate lending and risk management software systems. EyeArchitect was brought in to create a Web site that gives an overview of their products and services.
Non-Profit
CLF Ventures
December 2001 - present
(navigational architecture, interface design, production)
The Conservation Law Foundation is the largest regional environmental advocacy organization in the United States.
CLF Ventures is a non-profit venture arm of the Conservation Law Foundation that brings together environmental
advocates and businesspeople to form effective partnerships and businesses capable of achieving meaningful
environmental improvement.
- Yankee Rowe Site
Closure - CLF Ventures is assisting the Yankee Rowe Nuclear Power Station
with the non-radiological aspects of site closure by developing and
implementing a comprehensive Site Closure Plan. EyeArchitect developed, designed and implemented a
web site intended to be of assistance to those who have responsibilities for
or, an interest in, the clean up and reuse of the 2,200-acre Yankee Rowe site.
- CLF Ventures -
EyeArchitect is retained to consult on the on-going development of the
CLF Ventures web site.
- Connecticut Yankee Land Conservation Project - CLF Ventures is assisting CY by
exploring the donation of a portion of the plant's property to a government or
non-profit entity for conservation. CY hired CLF Ventures to manage the
land conservation project and CLF Ventures is implementing a multi-phase effort
to support this process for which EyeArchitect designed the web site.
- Mileage based insurance pilot - EyeArchitect was approached by CLF Ventures to build a Web site for a
mileage based insurance pilot that is aimed at reducing auto pollution and improving mass transit in
Massachusetts.
Clio Society - Northwestern University
November 2002 - September 2003
Site no longer active
(navigational architecture, interface design, production)
The Clio Society, a student run organization at Northwestern University, wanted a Web site to
announce upcoming events, society activities, society background and history. The target audience
is primarily other students at Northwestern University. They wanted a simple, easy to navigate
and elegant site that can scale over time to reflect the growth and activities of the society.
The Swiss Society for Endodontology
October 2002 - January 2004
http://www.endodontology.ch
(navigational architecture, interface design, production)
The Swiss Society of Endodontology (SSE), based in Bern, Switzerland, needed a site whose primary objective is to establish
its presence in the endodontology profession as a leading reference in its field. The site will
primarily target its members as well as practitioners and researchers in the field. Its main
objective is to draw and connect its target audience via relevant content ranging from articles,
courses, conferences, and lectures that will promote research and teaching activity of endodontology
at the highest standard.
Laudes Infantis
December 2001 - present
(PayPal implementation, production & content strategy)
http://www.laudesinfantis.org
Laudes Infantis is a non-profit, grassroots organization that was established as a
response to the growing young homeless population (age 5-18) in Santa Fe de Bogota,
Colombia. Their mission consists of bringing educational and recreational activities
to marginalized communities in the Bogota area. EyeArchitect was asked to implement
PayPal on the Web site so that they could accept online donations as well as manage the
on-going development and maintenance of the site.
The Mirror Project
May 2000 - present
http://www.mirrorproject.org
(strategic positioning, navigational architecture, interface design, production)
The Mirror Project teaches inner-city teenagers in Greater Boston, Massachusetts, to create videos about their everyday experiences. Through their participation in the project, young people from historically marginalized ethnic, racial and social groups become more aware of themselves and their community.
EyeArchitect volunteers its services to The Mirror Project on an ongoing basis.
EyeArchitect designed, architected and produced their Web site and continues to develop and implement Web strategies for them that will help bring awareness and educate people to the wonderful and dedicated work being done by The Mirror Project.
Photography
Michelle Madden - Photographer
July 2003 - August 2003
http://www.michellemadden.com
(navigational architecture, interface design, production)
Michelle Madden is a photographer who wanted a site that would display her portfolio of
documentary, travel and fashion photography in a clean, professional and easy to
navigate web site.
Publishing
The American Museum of Natural History in New York
January 2001 - February 2001
(User Experience Strategy)
EyeArchitect was hired by the American Museum of Natural History in New York to develop a User Experience Strategy for their Digital Library Project.
The Digital Library project seeks to integrate all AMNH collection-based information into a coherent digital information environment that will
be freely available ina timely way to scientists, conservation biologists and educators worldwide. The initial collection to be used for the
pilot phase is that of the Lang-Chapin Congo Expedition (1909-1915). This expedition was responsible for
bringing back to the AMNH large amounts of information from specimen records, collecting/observational events, sampling data and
collection methods to field notes, photographs, drawings and maps. The objective of the project is to make all the expedition's digitized
information accessible in multiple formats and views that will meet the needs of a diverse target audience.
Winning Writers
October 2003 - December 2005
http://www.winningwriters.com
(navigational architecture, interface design, database design & programming, production)
Winning Writers is seeking to establish itself as the ultimate resource for poets and writers on the web. EyeArchitect was
asked to redesign their existing website, design and develop a database backend for their 650+ contest entries, and design and
build content management administrative screens. The updated site has a professional, clean and navigable interface with a
scalable structure for content that can be easily maintained by Winning Writers using minimal HTML via the administrative
screens.
John Wiley & Sons
December 1999 - April 2000
(information architecture)
J. Wiley & Sons develops, publishes, and sells products in print and electronic media for the educational, professional, scientific, technical, medical, and consumer markets worldwide. EyeArchitect was hired to map out, through the use of interface schematics and navigational flowcharts, the existing College and Catalog sites with the objective of determining elements of common functionality for use in the re-design of the site(s).
Sport
Team Psycho
November 2001 - September 2005
http://www.teampsycho.com
(navigational architecture, interface design, production)
Founded in 1991 as an informal group of four triathlon training partners in suburban Boston,
Team Psycho has since become recognized as one of the most elite triathlon teams in the world.
EyeArchitect was asked to develop a Web site that will attract future sponsors, highlight
existing team members' race results and recruit future team members. EyeArchitect teamed up with
MIT's class for computer science seniors, "Software Engineering for Internet Applications", and
worked with two graduating seniors to build out the online community section of this site.
Technology
Taral Networks
May 2003 - August 2003
Site no longer active
(navigational architecture, interface design, production)
Taral Networks needed a site that will reflect its updated content and positioning in the marketplace
as a premier provider of carrier grade platforms to wireless operators to enable, maintain and
manage a most successful content messaging business. The updated site needed a professional,
clean and navigable interface with a structure for content that could be easily maintained and
updated by Taral Networks staff.
Vertex Interactive
December 1999 - May 2000
Site no longer active
(navigational architecture, interface design, production)
Vertex Interactive needed an overall corporate site that will establish it as a leader in the mobile computing and interactive transaction capture and processing industries. Through the combined market strength of three of their acquired company's respective products the site needed to clearly convey Vertex's vision and core competencies in the areas of wireless mobile computing, middleware, e-commerce and bar code data capture.
Travel
marchFIRST - Boston (formerly USWeb/CKS)
June 2000 - January 2001
(User Experience Strategy, Functional Specification)
EyeArchitect was retained on a freelance basis as the Senior
Information Architect for marchFIRST's Boston office, a leading Internet
professional services firm. EyeArchitect was brought in to work on a
project for EFTours.com, a global company that escorts teachers, their students and individual travelers around the world to experience new countries and cultures. EyeArchitect was responsible for re-structuring the client's site into an innovative and comprehensive architecture, defining the User Experience Strategy and creating the Functional Specifications for the United States, United Kingdom and Canadian (both in English and French) sites.
Chronological | By Sector
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